Change: Kitty.Kitty. She's the flagship of its 400 characters, which range from the semi-familiar (Chococat, Keroppi the frog) to the oddball (ostrich cabaret performers Dachonosuke and Dachomi). Sanrio dates to 1960, when founder Shintaro Tsuji established its predecessor, Yamanashi Silk Center; in 1973, the company adopted the name
Sanrio.
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